by Cheryl Treleaven | Jun 15, 2015 | Branding, Content
Maybe it’s my nature – or maybe it’s a function of being a marketer for 25+ years, but my hype-filter is always on. With hundreds of marketing messages coming my way daily across multiple channels, it’s hard to break through at all, never mind without compelling me to...
by Cheryl Treleaven | May 12, 2015 | Content
This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences. What happened in 2014 in the field of digital marketing can best be compared with the Law of Bernoulli. This law is very simple to understand: put your foot on a water hose and...
by Pam Flores | May 5, 2015 | Community, Content
Last week I noticed a great new infographic on influencer marketing from the team over at TheShelf. Among the collection of cool graphics and numbers, one really caught my eye: 65% of brands now participate in influencer marketing. This statistic really begs the...
by Cheryl Treleaven | Apr 20, 2015 | Community, Content
Customer satisfaction, enhanced customer experience, customer relationship management – whatever name you give it, the concept has been the central focus of successful businesses for many years. An entire industry is dedicated to measuring, calibrating, communicating,...
by Cheryl Treleaven | Apr 13, 2015 | Content
Disruptive business models and the sharing economy have already changed how we buy, sell and pay for goods and services, travel across cities, plan and book vacations, and consume all forms of entertainment from listening to music, reading magazines and books,...
by Jennifer Voisard | Apr 8, 2015 | Community, Content
If you are in the process of reorganizing your marketing department or a specific function/division within it (e.g. Content or Digital) understand that there isn’t a one size fits all approach. But, an efficient and successful organization always boils down to...
