The Three C’s of Digital Transformation

Are you involved in any “digital transformation” initiatives at your company? Chances are the answer is ‘yes.’ Are you evolving your digital ecosystem, considering a personalization model, mapping your customer journeys, reorganizing your marketing department to...

Back to School in a Content Marketing World

It’s that time of year.  Despite the humid August weather, the kids are prepping to head back to class. And so are many of us as the fall conference season kicks off.  For marketing pros, digital and social leaders, and content strategists, there are lots of...

Do We Really Need Another Content Marketing Tool?

Does the marketing world really need another content marketing tool? This was a hotly debated issue at the recent Social Media Strategies Conference in Chicago. Pam Didner, formerly responsible for worldwide social media and content marketing at Intel, had a strong...

CMOs Make Strides in Becoming a Publisher

Today, brands have a big mission for content. As part of the steering committee for a Forbes study called, “Publish or Perish”, we had the opportunity to survey over 300 CMOs and interview another 15 about the role content plays in meeting their business objectives....

The Conundrum of the Tech Marketer

My colleagues and I have been in the tech marketing space for well over a decade. Back in the old days it was simple (ish). We used direct input from our customers to shape different kinds of online communities, build social programs, facilitate face-to-face meet-ups...