What’s on Your Community Platform Roadmap?

In my last blog post, “Effective Community Managers – Do You Have What It Takes,” I talked about traits that help make a community manager successful. In this blog, I want to address the technology side of the equation. Community managers not only need a specialized...

When slinging mud is a good thing

Writing about the power and importance of social networks and location-based technology must seem so yesterday. But, what if the devastating floods that hit Colorado in September happened in the PC years (pre-social) and not today? The negative impact on the rescue...

Two Thumbs Up or Down?

According to Ed Keller, CEO of Keller Fay Group, all media is social and offline word-of-mouth (WOM) is just as important as its online counterpart. This distinction is missed by many social/digital marketers, much to their detriment. How a product or service is...

Social Maturity Defined

From MySpace is the main place to “what’s MySpace?” illustrates how rapidly social media has evolved. Not only do network sites come and go, but the technology to share information and connections has also grown exponentially. As brands and individuals engage in...