Will you invite Google to your next party?

Admit it: Google+ is a ghost town. After the initial hoopla, how often did you log in? If you were like most of us, the answer is hardly ever. Clearly, the giant’s attempt to be part of our daily [...]


Top Free Social Networking Software

In the past I’ve covered how to go about selecting what social platform to use when rolling out a social strategy for your brand or product.  However, if you are someone that is just dipping their [...]


Five Worst Practices in Online Branded Communities

  Each fall, ComBlu releases its annual “State of Online Branded Communities” report. Every summer, our researchers join about 250 communities and score them using a best practices [...]


Coming Soon…ComBlu’s 2012 Online Branded Communities Study

At ComBlu, the dog days of summer means that we are hard at work on our annual research on the State of Online Branded Communities. We are in year four of our study that closely examines the [...]


Socialympics 2012

As my colleague, Pam Flores, wrote a few weeks ago, many have dubbed the 2012 Olympic Games the Socailympics. Why? Because social media will be as prevalent at the 2012 games as bad blazers and white [...]


Social Marketing’s innovation curve: What lies ahead.

By now, everyone has seen this Infographic.  Yes, it is complex and confusing and it should give you a headache. The tools to manage and measure activity on a socially enabled web today are [...]


The Social Side of the Olympics

My entire life I have been an Olympic Games junkie. No matter if it was the Summer or Winter Games, I found myself counting down the days until the opening ceremonies, and would then watch as much of [...]


Advocates: Made or Born?

Earlier this week I had an interesting conversation with a client that I want to share. Our talk focused on the issue: Can you make community advocates or are they born? My client argued that she [...]


A Community to Remember

  Here on Lumenatti, my colleagues and I spend a lot of time talking about community – how it’s defined and structured, how community members are encouraged to engage with their hosts [...]


Everything Changes in an Instant

  It certainly was a wake-up call for me last month when Facebook announced that it was acquiring the photo-sharing app Instagram for $1 billion. The jaw-dropping payout was buzzed about [...]