by Jennifer Voisard | Jul 20, 2016 | Community, Thought Leadership
You’ve read the blogs, seen the studies, attended the conference sessions, met with your CMO and, yada yada yada; developing an employee influencer program is high on the To-Do list. You have some budget, you are putting together a task force and you may even be...
by Jennifer Voisard | Jan 26, 2016 | Community, Content
This blog was co-created with my colleague, Cheryl Treleaven. We are of the minds that the following quote speaks volumes, “We don’t have a choice on whether we do social media; the question is how well we do it.” Erik Qualman, author, Socialnomics. In 2016 we think...
by Cheryl Treleaven | Nov 10, 2015 | Community, Content, Thought Leadership
While WOM is a top driver and the most trusted form of discovery, according to Nate Elliott of Forrester, word of mouth marketing (WOMM) is still an immature discipline. Too many brands “post and pray” instead of having an integrated approach to WOMM. Elliott made...
by Cheryl Treleaven | Jul 7, 2015 | Community
This post was originally written by Dennis Smith on his blog, thedennissmith.com. Simply put; communities exists so that people can share unique experiences or to solve common problems. However in today’s social world there a lot of faster and more convenient ways of...
by Jennifer Voisard | Jun 23, 2015 | Community, Content
My colleagues and I have been in the tech marketing space for well over a decade. Back in the old days it was simple (ish). We used direct input from our customers to shape different kinds of online communities, build social programs, facilitate face-to-face meet-ups...
by Pam Flores | May 5, 2015 | Community, Content
Last week I noticed a great new infographic on influencer marketing from the team over at TheShelf. Among the collection of cool graphics and numbers, one really caught my eye: 65% of brands now participate in influencer marketing. This statistic really begs the...
