Community

Culture Shock: Reorganizing your Marketing Department

If you are in the process of reorganizing your marketing department or a specific function/division within it (e.g. Content or Digital) understand that there isn't a one size fits all approach. But, [...]

 

Breaking Bad Social Media Habits

Brands are doing some wonderful and cool things on social media these days – Oreo instantly comes to mind. Their YouTube channel alone has over 82 million views. In fact, according to eMarketer [...]

 

Twitter Cards

Twitter Cards enable you to attach rich photos, videos and media experience to Tweets. Creating them is as easy as adding a few lines of HTML to your webpage. Users who Tweet links to your content [...]

 

2015 Predictions: Hoverboards, Flying Cars and Online Communities

My favorite reads of 2015 have been around the technological advances depicted in Back to the Future II. I firmly believed that when I walked out of that movie theater in 1989 I would be riding a [...]

 

Visual Content Standouts

When I started to think about what content stood out for me in 2014, it was all about the visual.  I’m not alone.  Most people (65-85% according to Trend Reports) consider themselves ‘visual [...]

 

Ello: Social Networking Without Ads

If you are like me, you are waiting for someone you know to send you an Ello invitation. Why? Ello, for lack of a more eloquent description, is an ad-free Facebook. No ads at its launch – or ever. [...]

 

Electing to Use Common Sense – One Voter’s Content Journey

Fall is all about long-standing football rivalries, hayrides and pumpkin patches, and the crunch of fallen leaves. And this year, the cool, crisp air was also filled with the sounds of midterm [...]

 

Why Employee Advocacy and Evangelism Works – A Real Story

With coffee in hand one morning, I started the painful daily task of cleaning out my inbox. In the mix of stuff was an email from the airline I have flown almost exclusively for the last eight [...]

 

Community Gamification: Underutilized

Within the past few weeks my colleagues Pam and Colleen started a ComBlu blog series that looks at the four primary areas of community vibrancy best practices: engagement, content experience, [...]

 

Community Engagement: Mixed Reviews

This is third blog post in ComBlu's series on Community Vibrancy. Our research on how communities are measuring up is based on studying the four primary areas of vibrancy best practices: engagement, [...]