by Colleen Nolan | Dec 13, 2011 | Community
“It might be a distraction.” “It is more of a social tool than something that will benefit the company.” Enough! The arguments against employee social networks are as out-of-date as Myspace. If you have not taken the plunge, here are four more reasons you should...
by Cheryl Treleaven | Dec 6, 2011 | Community, Content
With 2011 rapidly coming to a close, the year-end wrap-ups and 2012 forecasts are starting to roll in. In Ad Age, PR pros cited engagement as the key goal for 2012, as brands – and their agencies — shift focus from acquiring fans to more actively engaging with...
by Steve Hershberger | Nov 21, 2011 | Community, Content
2011 may be remembered as the year that WOMMA grew into adulthood. For some of us, we can recall the formative first couple of years of WOMMA; the years we as an association and its collective members made up many of the rules as we went along. Although...
by Brian Costea | Nov 8, 2011 | Community, Content
At the heart of any good gamification platform, there lies a single truth … reward and incent the most important behaviors if you want to properly engage with your customer base. Unfortunately, with the wild success of platforms such as Badgeville and Bunchball, many...
by Peter Duckler | Oct 27, 2011 | Community
It’s hard to believe that we still need to make the case for social. Perhaps since we live it and breathe it every day, we just assume that our clients and prospects are all on the same page. Not necessarily. Just this morning, a client put me on the spot and...
by Pam Flores | Oct 19, 2011 | Community
A couple of weeks ago, I had the opportunity to participate in a local career fair sponsored by The Center for Working Women, one of many services offered by Housing Opportunities for Women, that helps local disadvantaged women overcome barriers to employment and...
