by Colleen Nolan | Nov 27, 2012 | Community
Last night CNN ran a story about Salvatore Iaconesi – a man who posted his medical records online after being diagnosed with a brain tumor. His hope is that other patients who have faced a similar diagnosis can help him make the right treatment and care decisions....
by Cheryl Treleaven | Nov 26, 2012 | Community
With holiday shopping in full swing, it’s all about the great find – that hidden gem that speaks to you and more importantly, to the lucky ones on the receiving end. And that was my mission in scouring the pages and pages of research in Comblu’s 2012 study – to...
by Cheryl Treleaven | Nov 20, 2012 | Community, Content
My family are board game fanatics, wit “Catch Phrase” being a favorite. I constantly hear phrases that I think would be good for a professional version of the game. This happened a lot last week at The Word of Mouth Marketing Association’s (WOMMA) annual...
by Cheryl Treleaven | Nov 7, 2012 | Community
ComBlu’ s fourth annual study, State of Online Branded Communities, offers a view of how some of the biggest and most respected brands approach online community and integrate it within their overall social ecosystem. Readers of the previous three years of...
by Jennifer Voisard | Nov 6, 2012 | Community, Thought Leadership
It is Tuesday, November 6, 2012 and I know the burning question on everyone’s minds today: How did the top US brands stack up in Year 4 of ComBlu’s State of Online Branded Communities study? Yes, folks, it is that time of year again when we uncover the top performing...
by Jennifer Voisard | Oct 10, 2012 | Community, Content
Over the last few months, the ComBlu team has been immersed in an intensive research process. Our goal was to assess the current state and maturation level of brand advocacy, identify emerging trends and themes and determine where advocates impact the buyer’s decision...
