Wight Thought Leadership

Drive preference and consideration for Wight & Company as the go-to architectural design-build firm in the Midwest among industry influencers, partners and potential clients.

Strategy

  • Develop a new branding platform to position the firm as a leader in adapting advances in technology that facilitate the integration of the design, architecture, engineering, construction and procurement disciplines.
  • Create a core messaging construct to more closely align with clients’ goals and objective and new service offerings.
  • Identify emerging industry topics that align Wight’s expertise with marketplace needs to showcase the firm’s experience.Develop and implement a content strategy approach that was leveraged in traditional media and extended through new amplification approaches including social channels.

Results

  • Established Wight & Company subject matter experts as industry thought leaders on important topics and emerging trends that impact consideration and preference.
  • Created and syndicated original thought leadership perspective in leading architectural, design, construction and LEED/sustainability focused news outlets and sources.
  • Secured high-profile media coverage via expert commentary in all targeted industry segments.

ComBlu’s Role

  • Coalesced company leaders around new branding and core messaging construct.
  • Created and syndicated compelling messages linked to timely industry trends.
  • Leveraged messaging with a proactive news engine designed to featuring Wight subject matter experts as influential authorities on emerging industry topics.
  • Solidified meaningful relationships with industry influencers via interviews and deskside briefings, pitch letters tied to industry trends, strategic article placements, etc.
  • Coordinated and supervised all efforts across various traditional and social media platforms.