Wight & Company Social Marketing

Leverage social marketing initiatives to build relationships with influencers and partners and drive new client engagements.

Strategy

  • Develop a sliding wiki navigation that is intuitive enough to provide context as to where you currently are within the wiki structure, as well as allow you to quickly see what other content is available without leaving the current page.

Results

  • Established senior management leaders as active participants in conversations taking place on company’s social properties
    and in the cloud.
  • Increased SEO significantly for company website with the addition of optimized content for new company blog.
  • Grew home page visitors by 20% as a result of content syndication efforts and new social channels.
  • Positioned executives as thought leaders with guest blogging opportunities on top industry websites and blogs.
  • Enhanced social profile effectively leveraged by marketing team for business development efforts.

ComBlu’s Role

  • Led workshops and training sessions with company executives.
  • Built social media channels, including company blog, Facebook, LinkedIn, Twitter and YouTube.
  • Coordinated and supervised all efforts across various social media platforms.
  • Used listening tools to identify and engage influencers.
  • Developed engagement calendar outlining weekly themes that leveraged elements of traditional PR program.
  • Created and socialized content.
  • Refined and expanded initiatives based on measurement activities.