Verizon Wireless

Strengthen overall brand recognition for Verizon Wireless in Chicago and Northwest Indiana.

Strategy

  • Capitalize on the issues and trends inherent to the evolving wireless phone industry to raise the stature of Verizon Wireless in the Midwest.
  • Showcase the carrier’s stance within the industry as a thought leader on the cutting edge of new technologies and issues introduced.
  • Leverage new regulations in the wireless industry to creatively garner share of voice for the firm.

Results

  • Achieved dominant share of voice (over 30%) in hotly contested Chicago media, topping all other carriers including
    the hometown team (US Cellular).

ComBlu’s Role

  • Developed and executed an aggressive and proactive media relations outreach effort focused on promoting the quality of the Verizon Wireless network, new innovative products and services and the carrier’s position on customer privacy issues.
  • Leveraged a variety of news pegs and ongoing story platforms to fuel the media engine and garner coverage for Verizon Wireless.
  • Designed creative ways to leverage new and somewhat controversial regulations and emerging trends in the wireless industry to garner share of voice for the firm (e.g., local number portability, the introduction of hands-free legislation in Chicago, etc.).
  • Generated buzz for major product launches, new services and features available on wireless phones.