Microsoft Office Real-Life Stories

Launch new product with robust voice of customer to accelerate adoption rates.

Strategy

  • Provide a private communications channel where 30 Microsoft Office beta participants could share their product-usage stories via videos, text and images.

Results

  • Identified and activated initial 30 product loyalists.
  • Grew the membership base to 60.
  • Developed an inventory of voice of the customer content.
  • Selected five customers for use in a national ad campaign.

ComBlu’s Role

  • Identified 30 Microsoft Office product loyalists and activated them in a private community in order to build content
    for a national ad campaign.
  • Developed creative.
  • Built private community.
  • Created streaming video services.
  • Managed community.