Microsoft Office 365

Drive awareness, consideration and preference for the rollout and launch of Microsoft’s new Office 365 cloud collaboration and productivity suite.

Strategy

  • Identify and engage advocates in a private community to create user-generated content (UGC) for syndication and amplification.
  • Increase the depth of their product expertise to serve in peer-to-peer community support role and become the model for scale and rollout to additional markets on a global basis.

Results

  • Developed a custom community subgroup.
  • Developed a blog aggregation service.
  • Created a content generation engine.
  • Developed peer-to-peer support model.
  • Became the model for all international subsidiaries.

ComBlu’s Role

  • Identified, recruited and activated advocates.
  • Created screening tools and onboarding processes.
  • Built private community area.
  • Developed blog aggregation functionality.
  • Designed engagement road map.
  • Developed reputation management and gamification strategy.
  • Built health and performance measurement tools.
  • Developed workshop content/best practices.