Microsoft Office 365 Social Ecosystem

Showcase voice of the customer to drive consideration and preference.

Strategy

  • Create a private community that showcases externally created advocate content on the public community.
  • Allow subject matter experts with large social followings to easily contribute content to the Office 365 Community by creating the content on their own blog sites and then aggregating and curating that content to the public community.

Results

  • Established private community functionality to interface with public community in 60 days.
  • Developed advocate identification and activation tools.
  • Created a theme adopted for both private and public community.
  • Pre-seeded community with rich content.

ComBlu’s Role

  • Provided strategic and additional development resources:
    • Defined the business and functional requirements.
    • Developed and translated creative.
    • Developed functionality.
    • Interfaced directly with Telligent.