Use interactive workshops as a channel for brainstorming and discussion between legal, compliance, product and marketing leaders.
Results
Seeded a way for the company to explore how social media can effectively integrate into the company’s communications strategy while aligning with FDA guidelines
ComBlu’s Role
Developed a two-day workshop to include a wide spectrum of professionals and disciplines in the conversation so people could make decisions from a common base of insight and knowledge. The workshop included:
Exploring the full consumer social media universe and how various elements are or could be applied to the pharmaceutical industry.
Reviewing how to understand the way consumers are already engaging around healthcare topics.
Debating the best way to join the vast online healthcare conversation.
Examining the pros and cons of various approaches.
Assessing how the FDA could view various program elements.
Performing exercises to use knowledge in a practical way.
