Intel WePC

Build brand awareness in North America and drive both brand consideration and preference along the decision journey.

Strategy

  • Organize tech-savvy consumers and brand advocates in a fun, online technology playground, WePC.com, through:
    • Engaging with peers and brands.
    • Making it easy to care, easy to share.
    • Capturing feedback regarding lifestyle, technology and preferences.

Results

  • Grew community base using an organic growth model (earned vs. paid model).
  • Stimulated high engagement levels through inviting campaigns, challenges and tools.
  • Grew advocate base that showed deep brand affinity and volunteered for multiple high-value roles.
  • Built a highly efficient engine for filtering and analyzing feedback and converting to business actions.

ComBlu’s Role

  • Created and executed engagement strategy.
  • Identified, recruited and activated robust advocate group.
  • Built and launched community platform in 90 days.
  • Included functionality that stimulated high-value actions such as feedback, review creation and sharing, and product previews.
  • Integrated proprietary measurement web service to track actions and activity both on- and off-domain.
  • Used proprietary, cloud-based gamification engine to drive rewards and recognition strategy.