Intel Advocate Pilot

Introduce new technology and accelerate adoption cycle.

Strategy

  • Pilot use of advocates as an accelerator of consideration and adoption.

Results

  • Launched programs in partnerships with OEMs using influential product and brand advocates, and leveraged their network effect
    to speed adoption.

ComBlu’s Role

  • Developed identification algorithms which overlaid a variety of data points including demographic, transactional and psychosocial.
  • Customized approaches for the needs of each OEM.
  • Recruited a small segment of advocates to test the veracity of the identification approach.