Dell TechCenter Marketing

Increase lead generation and sales for the large enterprise business unit.

Strategy

  • Become a one-stop shop community destination for solutions-oriented content for developers and IT pros fostered through deep brand and customer engagement.
  • Provide multiple ways to access, consume and create solutions-oriented content via weekly live chats, offline events, wiki creation, message boards, videos, white papers, knowledge and best practices exchange and peer-to-peer support.

Results

  • Increased community traffic, membership base and the number of community advocates.

ComBlu’s Role

  • Developed extensive content supply chain model.
  • Created content amplification approach.
  • Solicited extensive and continuous community-building feedback from high-performing members.
  • Facilitated multiple offline events including meet-ups, roundtables and focus groups.
  • Developed business requirements for Global Reputation Management System.
  • Managed multiple platform migrations.
  • Developed models and process to evangelize Dell employees and enhance their social graphs.
  • Provided council on community management processes, structure and roles.