Dell TechCenter Caption Content

Boost member engagement and spread word-of-mouth about an upcoming event.

Strategy

  • Launch new Dell TechCenter exclusive content through fun caption contest.

Results

  • Created buzz leading up to and during important industry event.
  • Boosted engagement on the Dell TechCenter and with the Dell brand managers.
  • Leveraged content assets for other areas of Dell.

ComBlu’s Role

  • Designed a contest that would allow members to supply captions to one of four images, vote on captions and socialize their entries to get out the vote.
  • Developed creative and approach.
  • Facilitated the contest and prize delivery.
  • Provided development and hosting resources.
  • Developed a widget that would work within the confines of the Wetpaint platform.