Charter One

Raise profile in the community and leverage multimillion-dollar investment in marquee sponsorship of the Charter One Pavilion at Northerly Island.

Strategy

  • Strengthen relationships with and better engage community partners and influencers surrounding Charter One’s “Making
    Music Matter” program.
  • Engage concertgoers through traditional and social channels to encourage participating in activities at the Charter One booth, attract media attention and raise additional contributions for nonprofit partners.
  • Develop media opportunities to showcase Charter One’s volunteerism and financial contributions to the community.
  • Elevate Charter One as a model of good corporate citizenship to encourage involvement from peer companies.

Results

  • Raised more than $100,000 in Chicagoland over the course of a four-month program.
  • Secured high-profile broadcast news segments with all Chicagoland broadcast outlets, including ABC, CBS, CLTV, Fox and NBC.
  • Generated feature stories in the Chicago TribuneChicago Sun-TimesDaily HeraldPioneer PressTime Out Chicago and Chicago magazine.
  • Grew substantial Facebook and Twitter communities.
  • Generated more than 15 million impressions.

ComBlu’s Role

  • Developed compelling messaging to partners, the media, beneficiaries and the community.
  • Amplified stories from community partners to raise profile of Charter One and the “Making Music Matter” program.
  • Created compelling campaign concepts to engage key audiences throughout the summer concert season.
  • Leveraged events at the bank and with program partners to create and maintain buzz.
  • Conducted proactive media outreach, targeting broadcast media, top dailies, general interest publications and top social channels.
  • Built social channels and developed/maintained engagement calendar to enhance community awareness and participation.
  • Produced and promoted social videos to bring the program to life.