Reignite customer loyalty and grow brand affinity.
- Identify best customers and tap them as a design team for the new program.
- Increased loyal customer levels nearly twofold in the first six months.
- Generated 125% more participation over previous programs.
- Increased consumption rates among this group by 25%.
- Generated an overwhelming percentage of sales and profitability; 12% of customer base generated 35% of the store’s net profit.
- Developed identification attributes for advocate base.
- Applied proprietary identification algorithms against CRM database to identify initial advocate candidates.
- Surveyed candidates to identify those most finely matched to advocate criteria.
- Recruited design team to give input about loyalty program and test new approach.
- Applied findings to new program design.
- Executed pilot.