Strategy

• Conduct a series of “boot camps” with company leadership to provide an overview of social tools.
• Lay the foundation for engagement initiatives and develop goals and processes for interacting with opinion leaders, clients, prospects and other influencers.

Results

• Established senior management leaders as active participants in conversations taking place on company’s social properties and in the cloud.
• Increased SEO significantly for company website with the addition of optimized content for new company blog.
• Grew home page visitors by 20% as a result of content syndication efforts and new social channels.
• Positioned executives as thought leaders with guest blogging opportunities on top industry websites and blogs.
• Enhanced social profile effectively leveraged by marketing team for business development efforts.

ComBlu's Role

• Led workshops and training sessions with company executives.
• Built social media channels, including company blog, Facebook, LinkedIn, Twitter and YouTube.
• Coordinated and supervised all efforts across various social media platforms.
• Used listening tools to identify and engage influencers.
• Developed engagement calendar outlining weekly themes that leveraged elements of traditional PR program.
• Created and socialized content.
• Refined and expanded initiatives based on measurement activities.