Mission:
Measure impact of brand advocates on product quality and as a channel for voice of customer.


Strategy

  • Measure impact of program on specified business KPIs.
  • Develop a middleware software solution that aggregates data points from three different analytics providers to standardize a dashboard.

Results

  • Created reporting tools for both C-suite and tactical levels.

ComBlu's Role

  • Defined and executed a measurement strategy for advocacy program and the overall product beta.
  • Created a social index for each KPI.
  • Tagged metrics from multiple sources and flowed into single dashboard.
  • Generated detailed KPI reporting as well as management dashboard.