Measure impact of brand advocates on product quality and as a channel for voice of customer.
- Measure impact of program on specified business KPIs.
- Develop a middleware software solution that aggregates data points from three different analytics providers to standardize a dashboard.
- Created reporting tools for both C-suite and tactical levels.
- Defined and executed a measurement strategy for advocacy program and the overall product beta.
- Created a social index for each KPI.
- Tagged metrics from multiple sources and flowed into single dashboard.
- Generated detailed KPI reporting as well as management dashboard.