Strategy

• Overlay multiple studies and research to discover core concepts that would drive taxonomy and standardized processes.

Results

• Created practical standards, tools and rules for community managers to apply when designing and managing community programs from strategy to execution, as well as measuring community ROI.

ComBlu's Role

• Developed standards and best practices for advocate taxonomy and segmentation, mapped customer engagement methodologies throughout the product life cycle, applied best-in-class reputation management models and measurement definitions and applications.
• Overlaid data from extensive community and literature research, surveys and studies and direct feedback from Microsoft top community performers.
• Determined advocate taxonomy, appropriate segmentation mix and aligned engagement behaviors by audience and community mission.
• Identified and mapped advocate engagement roles throughout the product life cycle by audience and community mission.
• Recommended best-in-class gamification and rewards and recognition practices, both intrinsic and extrinsic by audience and mission.
• Developed a framework to map KPIs to community mission and align meaningful metrics.