Drive consideration and preference, deepen product engagement and increase earned media.
- Identify, empower and engage consumer brand advocates to extend their knowledge and passion for Bing.
- Develop a private community for a select group of Bing advocates to crowdsource product features, provide deep marketing insights, create and amplify content and drive earned media impressions and share of voice across the cloud.
- Successfully implemented pilot program from concept to execution.
- Exceeded the targeted base of Bing advocates.
- Generated rich customer stories.
- Stimulated conversation across the cloud.
- Drove earned media impressions.
- Developed recruitment strategy leveraging social ecosystem.
- Built screening and onboarding tools and processes.
- Created multifaceted engagement road map.
- Conducted polls and meet-ups on product features and user scenarios.
- Activated advocates to accelerate marketing campaigns.
- Developed gamification strategy.
- Developed platform and infrastructure requirements.
- Engaged via online and offline events.
- Conducted focus groups.
- Provided access to exclusive content, campaigns and insider information.