Build brand awareness in North America and drive both brand consideration and preference along the decision journey.
- Organize tech-savvy consumers and brand advocates in a fun, online technology playground, WePC.com, through:
- Engaging with peers and brands.
- Making it easy to care, easy to share.
- Capturing feedback regarding lifestyle, technology and preferences.
- Grew community base using an organic growth model (earned vs. paid model).
- Stimulated high engagement levels through inviting campaigns, challenges and tools.
- Grew advocate base that showed deep brand affinity and volunteered for multiple high-value roles.
- Built a highly efficient engine for filtering and analyzing feedback and converting to business actions.
- Created and executed engagement strategy.
- Identified, recruited and activated robust advocate group.
- Built and launched community platform in 90 days.
- Included functionality that stimulated high-value actions such as feedback, review creation and sharing, and product previews.
- Integrated proprietary measurement Web service to track actions and activity both on- and off-domain.
- Used proprietary, cloud-based gamification engine to drive rewards and recognition strategy.