Strategy

• Become a one-stop shop community destination for solutions-oriented content for developers and IT pros fostered through deep brand and customer engagement.
• Provide multiple ways to access, consume and create solutions-oriented content via weekly live chats, offline events, wiki creation, message boards, videos, white papers, knowledge and best practices exchange and peer-to-peer support.

Results

• Increased community traffic, membership base and the number of community advocates.

ComBlu's Role

• Developed extensive content supply chain model.
• Created content amplification approach.
• Solicited extensive and continuous community-building feedback from high-performing members.
• Facilitated multiple offline events including meet-ups, roundtables and focus groups.
• Developed business requirements for Global Reputation Management System.
• Managed multiple platform migrations.
• Developed models and process to evangelize Dell employees and enhance their social graphs.
• Provided council on community management processes, structure and roles.