Strategy

• Increase share of voice at key points in the lending decision journey.
• Establish relationships with key influencers within the industry and referral community.
• Build momentum within niche markets and with general business media to raise overall visibility.
• Generate sales leads by showcasing customer stories and competitive points of differentiation.

Results

• Established key CapitalSource subject matter experts as industry thought leaders on important topics that impact consideration and preference.
• Shortened the sales cycle by positioning CapitalSource as a company with scale and solutions.
• Secured high-profile media coverage in all targeted industry segments.
• Created and syndicated original thought leadership perspective in leading financial news outlets and sources.

ComBlu's Role

• Created and syndicated compelling messages linked to timely industry trends.
• Leveraged messaging with a proactive news engine featuring expert commentary and analysis on middle-market lending trends, news and themes.
• Solidified meaningful relationships with industry influencers via desk-side briefings, media alerts tied to financial trends and original research.