Drive consideration and preference as lender of choice for middle-market lending solutions among referral sources and prospects.
- Increase share of voice at key points in the lending decision journey.
- Establish relationships with key influencers within the industry and referral community.
- Build momentum within niche markets and with general business media to raise overall visibility.
- Generate sales leads by showcasing customer stories and competitive points of differentiation.
- Established key CapitalSource subject matter experts as industry thought leaders on important topics that impact consideration and preference.
- Shortened the sales cycle by positioning CapitalSource as a company with scale and solutions.
- Secured high-profile media coverage in all targeted industry segments.
- Created and syndicated original thought leadership perspective in leading financial news outlets and sources.
- Created and syndicated compelling messages linked to timely industry trends.
- Leveraged messaging with a proactive news engine featuring expert commentary and analysis on middle-market lending trends, news and themes.
- Solidified meaningful relationships with industry influencers via desk-side briefings, media alerts tied to financial trends and original research.