CarePages

Grow membership, increase advertising revenues and drive SEO.

Strategy

  • Use social media to amplify media attention, grow the patient and visitor base, and attract sponsors and advertisers.
  • Implement a content supply chain strategy with monthly themes that showcase the real-life experiences of CarePages.com members.
  • Develop a listening channel to identify conversations appropriate for participation by CarePages.com members and company leadership.

Results

  • Gained thousands of new members and increased advertising revenues by 20%.
  • Generated more than 814 million impressions in 12 months.
  • Improved SEO metrics through prominent CarePages features in 1,700 blogs and communities.

ComBlu’s Role

  • Identified advocates to serve as community mentors and spokespeople.
  • Amplified members’ stories of inspiration in traditional media and throughout the social media ecosystem.
  • Secured and developed guest blogging opportunities featuring CarePages co-founders and community members.
  • Created new social channels for the community (Facebook, YouTube, LinkedIn).
  • Developed and maintained engagement calendar, as well as associated content.
  • Promoted the founders of CarePages as thought leaders by sharing their personal stories and providing guidance for caregivers on what to say, what to do and how to care with compassion.
  • Conducted strategic social listening to identify key online influencers and communities.
  • Monitored member conversations taking place on CarePages.com and shared best member stories through a permission-based content amplification process.
  • Researched search intent and hot topics to drive content road map.
  • Created and syndicated keyword-dense content to drive CarePages exposure and traffic.