Allstate Content Amplification

Extend brand reach and impact SEO during consumer discovery process.


  • Amplify Allstate’s digital content through strategic partnerships and SEO.
  • Determine three Allstate customer segments to target based on online behavior and business objectives.
  • Establish earned content-sharing partnerships with influential venues and place content with links to Allstate’s online assets.


  • Established partnerships with eight prominent online venues reaching over 55 million target audience members monthly.
  • Drove a 3% increase on overall traffic to digital assets.

ComBlu’s Role

  • Identified influential venues whose content reaches both current Allstate customers and prospects from priority segments and aligns with topic of focus: auto insurance.
  • Conducted comprehensive analysis of social listening data, industry and market studies, SEO reports and customer segments’ online behaviors.
  • Aligned research with Allstate’s market priorities and ability to differentiate content from competitors to determine priority segments.
  • Developed editorial calendar and content to align with search intent and target audience needs.
  • Identified top influential venues and evaluated potential for partnership using custom scorecard.
  • Reached out to venues and secured content-sharing partnerships.
  • Conducted social listening to identify emerging topics and potential partners.
  • Managed partnerships and content development and placement process.