Case Studies

Featured Case Studies

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    Cisco Content

    Create more sales-ready leads and increase conversions.

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    Microsoft CSS Center of Excellence

    Standardize community strategy tools across Microsoft and for advocate identification and segmentation.

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    Merck Pharmaceutical

    Integrate social into the marketing mix.

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    CapitalSource

    Drive consideration and preference as lender of choice for middle-market lending solutions among referral sources and prospects.

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    Cardinal Health

    Maintain status as world-class, cutting-edge marketer and drive unprecedented growth through marketing excellence.

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    CarePages

    Grow membership, increase advertising revenues and drive SEO.

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    Cisco Analytics

    Measure impact of social content along path-to-purchase and understand which channels, content and actions move customers along path-to-purchase.

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    Coca-Cola

    Build a social center of excellence.

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    GE Capital Real Estate Measurement

    Establish a system to effectively measure the thought leadership program at GE Capital Real Estate.

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    Intel Advocate Pilot

    Introduce new technology and accelerate adoption cycle.

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    Intel Playbook

    Standardize social engagement rules on a global basis.

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    PerfectServe

    Rebrand PerfectServe to align with hospital C-suite executives’ concerns.

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    CCA Global Carpet One

    Increase revenue from the insurance channel and raise LTV of customers introduced through this channel.

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    Wight Thought Leadership

    Drive preference and consideration for Wight & Company as the go-to architectural design-build firm in the Midwest among industry influencers, partners and potential clients.