Lumenatti - All Comments

re: The Gravity Rule

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re: A Social Salute

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re: The You Tube Methodology

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re: Form over function

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re: Form over function

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re: Someone disrupted my schema!

Kathy — Thu, 18 Feb 2010 16:45:12 GMT

Thanks, Mark. I agree with your comment. It is easy to fall into our own preferred schemas because....that's what they do!

I also thought it was a thought provoking session.

re: Someone disrupted my schema!

Mark Inkrott — Tue, 16 Feb 2010 17:24:40 GMT

Mr. Knox definitely intrigued the group in Vegas. By far the most enlightening presentation I've heard in years.

He also mentioned that being open to schemas different from our own personal interpretations will help in building a brand... That bit of advice proved to be a key element in some recent successes.

re: What community platform should I use?

Brian Costea — Mon, 25 Jan 2010 19:15:32 GMT

Hi Josh,

Sorry for the delayed response. We don't usually track posts this old.

Anyway, there is a Ruby on Rails plugin called CommunityEngine that you should look into to see if it fits your needs. You can get more info here: http://communityengine.org/

Analytics are extremely inportant to brands that we work with. Not only does it measure the health of the community, it is also related to ROI and KPI calculations.

Thanks!

re: What community platform should I use?

Josh Unfried — Tue, 05 Jan 2010 18:48:35 GMT

Brian,

2 questions:

How important are analytic tools tied to the online communities of the company's you work with?

Are you aware of any Ruby on Rails based branded community platforms?

Great post.

re: I’m tired and my head hurts……

Josh Unfried — Mon, 04 Jan 2010 22:15:33 GMT

Kathy,

I really appreciate the effort you put into condensing these take-aways from the conference. Very helpful. The event sounds amazing and we (MomFaves) will make an effort to be there next year.

Thanks again.

BTW - we heard of your agency as a result of your recent "State of Online Branded Communities" report. I believe that is the first report of it's kind, is that right?

re: Best practices in measurement released!

Katie Paine — Tue, 15 Dec 2009 20:20:19 GMT

I have to say that I wish you guys had more recommendations rather than just compiling a lot of other papers. I thought the first few sections were very good, but that some of the papers you republished were already out of date. Good stuff in there, though, and god knows the industry needs guidance.

re: What happened in Vegas got put into a podcast

Walter Adamson — Thu, 10 Dec 2009 02:40:40 GMT

Your follow is not obvious and you have no sharing for your blog/posts - I would have liked to have done that.

Walter @g2m

http://xeesm.com/walter

re: M&M Post Script

addiction treatment — Thu, 29 Oct 2009 12:00:47 GMT

customer feedback can be a great tool for improvement in the services and products of a company.consumers should be actively involved in all the processes of a company.

re: The Tower of Babble

Melissa Paulik — Tue, 18 Aug 2009 23:44:56 GMT

Steve,

You made the point so well, I am practically envious. I'm going to bookmark this post and every time some young marketer asked "How do I convince the CEO..?" I am going to send the link.

In my opinion, lean manufacturing principles apply to every aspect of life. Every marketing leader should conduct a regular kaizen event on their marketing programs. A whole lotta muda goin' on there.

All the best!

Melissa Paulik

The Tower of Babble

Lumenatti — Tue, 18 Aug 2009 19:51:33 GMT

There is a story about the Tower of Babel in which a great tower was built in the city of Babylon thousands