by Steve Hershberger | Feb 22, 2010 | Thought Leadership
One day I stopped to ask a farmer why they use silos. After getting the ‘boy are you some sort of igneramous’?!’ look, he answered my question. “Keeps product separated. One goes one place for one price, another somewhere else. Also keeps it safe. You know,...
by Steve Hershberger | Feb 10, 2010 | Community
Who owns social marketing initiatives? Well, the marketing team of course! Seems like a logical answer but wrong. To do social marketing and specifically community well, it takes the whole corporate village, not just a select few marketers who have window...
by Steve Hershberger | Dec 7, 2009 | Content
Recently, the marketing executives interested in word of mouth marketing, viral marketing, social media and [insert your favorite term du jour here] met in Las Vegas to ponder the state of the industry and learn a few things about how to engage with customers more...
by Steve Hershberger | Nov 23, 2009 | Content
I have been thinking about the best way to open this blog post now for over a week. Frankly, I struggled. Every example I came up with was flat as week old Coke. Until 3:27am this morning, when I awoke with the perfect lead in. Prior to this brilliant lead in, let...
by Steve Hershberger | Aug 18, 2009 | Content, Thought Leadership
There is a story about the Tower of Babel in which a great tower was built in the city of Babylon thousands of years ago. Babylon was a cosmopolitan city, many of the citizens were very impressed with themselves. They were very important. They did important things. ...
