by Steve Hershberger | Jun 14, 2010 | Content
This weekend, our family spent some time at the pool. While at there, I discussed the air show that was in town with a friend. That’s where this idea formed. Planes and business. So here it goes. Social Marketing, like the tactic in vogue at this hour (Social CRM)...
by Steve Hershberger | May 27, 2010 | Content
Recently, my neighbor undertook a significant project. With the warm weather, he decided to invest in redoing his back deck. He wanted an ‘Outdoor Room’. In talking to him, it was going to be a real masterpiece, or so it sounded. Two tiers with a gas fireplace,...
by Steve Hershberger | May 10, 2010 | Community
Community 2.0 was held in Boston May 3-5, 2010. Some interesting facts—First, there was virtually no mention of this “new technology” or that “new app.” Second, the conference was absent of the typical avalanche of buzzwords. Only two really stuck with me and I...
by Steve Hershberger | Apr 27, 2010 | Community
Everyone knows the line. It’s a classic. Why is it important? Because as social media makes its inevitable evolution from interesting tactic to its grown up form, social marketing; badges, like blogs are on everyone’s mind. We want badges…We need badges. We must...
by Steve Hershberger | Mar 17, 2010 | Content, Thought Leadership
Recently, Marketing Sherpa published a report that highlights social media’s effectiveness on program outcomes. Ok, first of all, for the fifty-fifth time, Social Media is a tactic, not a strategy but I digress. Marketing Sherpa’s report included the below...
