Measuring Social Media is dangerous.

This blog post is the first of a three part series in which I am going to attempt in deconstructing the hype of social measurement and give some guidance on what you may want to focus on and why if you wish to be successful in tracking your social engagement efforts....

Reputation portability

If you had a great reputation as an expert in something, you probably worked hard to earn it.  Doesn’t matter if its computers or cooking. What if that reputation didn’t matter?  What if every place you went was like the first day of school?  You had to start over to...

Social’s Morning After

Like any good party, there is a period of anticipation, which then leads to excitement and if it’s really a good fling, exuberance (sometimes irrational) which can last till the wee hours, which inevitably is followed by one of two morning after thoughts: 1.  “What...

Spamming Social Marketing

Many years ago, I was at a technology conference held in Burlingame, California.  One of the panel discussions was on Spam email.  This was in 1996, so Spam wasn’t all that prevalent and frankly there wasn’t much interest in the panel.  One of the panelists was very...