by Pam Flores | May 5, 2015 | Community, Content
Last week I noticed a great new infographic on influencer marketing from the team over at TheShelf. Among the collection of cool graphics and numbers, one really caught my eye: 65% of brands now participate in influencer marketing. This statistic really begs the...
by Pam Flores | Mar 17, 2015 | Content
Our Lumenatti authors post a lot about content, content marketing, social media, thought leadership and community. To showcase another area of our expertise that harkens back to our roots, I thought a post on another area of our expertise was in order: public...
by Pam Flores | Jan 20, 2015 | Content, Thought Leadership
Many firms in the highly commoditized financial services industry struggle with the same thing: how to build awareness and credibility for their expertise, and truly differentiate themselves from other players in the space. After all, one company’s money is as green...
by Pam Flores | Nov 18, 2014 | Thought Leadership
At a get together at a good friend’s recently, I was quite amused at the cocktail napkins that she passed out to all her guests. They read, “Let’s bring back the days when social networking was a cocktail party.” As a dental hygienist, social media does not really...
by Pam Flores | Sep 2, 2014 | Community
This is third blog post in ComBlu’s series on Community Vibrancy. Our research on how communities are measuring up is based on studying the four primary areas of vibrancy best practices: engagement, content experience, gamification and community management, and...
