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Author Archive for:Kevin Lynch

How Do You Manage Content Quality?

With the vastly increasing amount of content that brands must create daily, consistently producing high impact content is a huge challenge – particularly when content is created by many parts of [...]

 

DON’T CONFUSE CONTENT MARKETING AND THOUGHT LEADERSHIP

The tsunami of social platforms and networks for sharing content has greatly expanded the opportunity for “thought leaders” to spread their gospel. But has this proliferation of information [...]

 

Putting Some Thought into Your Thought Leadership Initiatives

Over our 35 years of content marketing experience, we have helped hundreds of B2B brands put structure to their desire to be seen as ‘thought leaders’. Notwithstanding the explosion of [...]

 

How Content Marketing Is Changing How Associations Master their 3 ‘R’s

Over 100,000 associations in the U.S. today cover virtually every profession and industry but they face remarkably similar issues. We call them the 3 R’s. Regardless of their specific [...]

 

You’re Being Assigned to the New Content Marketing Team. Now What?

The good news is you’re going to be at the forefront of marketing. The bad news is it is getting harder to perform to expectations. So says the author of Why Content Marketing Success Will Be [...]

 

Needle in a Haystack

Creating a roadmap for an integrated enterprise-wide content marketing initiative is job number one for Chief Marketing Officers and their senior leadership team. To be successful, marketing [...]

 

Do We Really Need Another Content Marketing Tool?

Does the marketing world really need another content marketing tool? This was a hotly debated issue at the recent Social Media Strategies Conference in Chicago. Pam Didner, formerly responsible for [...]

 

What’s a Satisfied Customer Worth to the Bottom Line?

Customer satisfaction, enhanced customer experience, customer relationship management – whatever name you give it, the concept has been the central focus of successful businesses for many years. An [...]

 

Publish or Perish?

For anyone working to advance their career in academics, the maxim of ‘publish or perish’ is deadly accurate. Moving up the department ladder to tenured status requires producing a steady stream [...]

 

Keep Your Content Marketing on Target

Conflicting goals for content marketing can create ineffective business results when audience needs do not come first. The pressure to produce new and relevant content can actually result in fewer [...]