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Author Archive for:Jennifer Voisard

Reader’s Choice: The Best of Lumenatti 2012

  On behalf of my fellow Lumenatti bloggers I would like to say thank you for reading our thoughts and musings on all things social. Looking back, we had a lot to say over the last twelve [...]

 

2012 State of Online Branded Communities Study – SNEAK PEEK!

It is Tuesday, November 6, 2012 and I know the burning question on everyone’s minds today: How did the top US brands stack up in Year 4 of ComBlu’s State of Online Branded Communities study? Yes, [...]

 

The State of Brand Advocacy Marketing

Over the last few months, the ComBlu team has been immersed in an intensive research process. Our goal was to assess the current state and maturation level of brand advocacy, identify emerging trends [...]

 

Part 2: Engaging Brand Advocates

In my last post, we talked about the fact that advocacy marketing was hot and trending again. We covered the nature of brand advocates, their personas, the business value they deliver and their [...]

 

Brand Advocates Are Hot Again [INFOGRAPHIC]

Part One: Who are advocates and why they matter. Brand advocates are hot and trending—again. Conversation about brand advocates and their business value is buzzing, because we have more collective [...]

 

Spring into community

  Cheers to spring. It means gardening, baseball, sunshine, barbeques and the promise of summer. It also means that ComBlu is busy gearing up for the 2012 State of Online Branded Communities [...]

 

Your taxonomy or mine?

A simplified approach to segmentation.   Our industry applies many labels to people based on known usage and behavioral patterns with social media. There are great thought leaders and researchers in [...]

 

The State of ROI in Social Measurement – Time to Focus on the “How”

Recently, the ComBlu team conducted a deep dive on the state of measurement in our industry. We looked back at online conversations over the last 18 months to glean any insights into the maturity and [...]

 

Measure This.

A day in the life of social measurement. Several times a day, industry experts tweet about the breaking news, insights, and cool tools on social media measurement. My colleagues curate and share [...]

 

The “Community” Community

  Community 2.0: A Shared Experience with a Common Purpose.   It’s all about the headline. Like my colleague Cheryl Treleaven reported last week, the ComBlu crew spent some quality [...]