by Jennifer Voisard | May 12, 2020 | Content, Featured content strategy
In an effort to understand new content best practices, our team conducted a special journey mapping exercise to see how the pandemic may be impacting technology related decision-making in B2B. We chose an ecommerce platform decision in manufacturing for our scenario,...
by Jennifer Voisard | May 12, 2020 | Content
Futurist and innovator Brian Solis recently introduced the concept of the “novel economy.” In an interview with fellow innovator Vala Afshar, Solis explained, “We are entering what I call a Novel Economy. Novel means new and unusual and that accurately describes...
by Jennifer Voisard | Mar 31, 2020 | Content
Strategic content is more urgent than ever. During this uncertain period of social distancing and isolation, digital channels allow us to reach customers anywhere. And besides walking and educating their kids, customers are taking advantage of found time to catch up...
by Jennifer Voisard | Feb 12, 2020 | Content, Featured Community Building, Featured content strategy
There is a lot written about the impact of five generations in the workplace. Organizations of all sizes are trying to read the generational tea leaves to attract and retain talent. A big emphasis has always been on understanding what drives Millennials. While it’s...
by Jennifer Voisard | Oct 30, 2019 | Content Strategy
What big marketing trends of 2019 have come to fruition? Are chatbots taking over the internet? It sure seems like it. Who owns digital transformation? Survey says…IT. What is a marketer’s main objective these days? Lead generation. Is AI a reality? For some it is....
