For years, companies have embraced conceptually the need for customer-centricity. A key, but tricky marketing trend in B2B is applying that concept to content strategy. ComBlu is often asked to speak [...]
Look at B2B marketers’ new normal: Buying Centers are officially gatekeepers to the C-Suite. Most B2B buyers have opted out of the traditional sales and marketing funnel in favor of DIY digital [...]
This post has been republished on September 4, 2018.
In the few years since I wrote the Hitchhiker’s Guide to a Content Journey, the gap between B2B vendor content and buyer preference has [...]
Is there a privacy crisis? Yes. Consumers are coming to grips with the reality that brands, regardless of whether they have a relationship, have uncomfortable amounts of data on them. Data these days [...]
In the few years since I wrote the Hitchhiker’s Guide to a Content Journey, the gap between B2B vendor content and buyer preference has widened significantly. Contributing to this content chasm is [...]
This summer I immersed myself into the drama and intrigue of the evolving B2B Buyer. I read several recent sizzling studies and papers from a variety of sources designed to examine the state of B2B [...]
Given the shift towards consumerization and customer-centric marketing, the state of today’s digital experience is anything but consumer friendly. When I say “Digital,” I am referring to the [...]
This list is based on the most viewed and shared blog posts and slideshows in 2016. What is notable is that many were not developed this year. Below is a myriad list of topics that seem to be on the [...]
You’ve read the blogs, seen the studies, attended the conference sessions, met with your CMO and, yada yada yada; developing an employee influencer program is high on the To-Do list. You have some [...]
When did the user experience get so bad?
Digital disruption should not result in customer interruption. Why is there such a disconnect between content strategy and UX these days? If 70% of a [...]
