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Author Archive for:Jennifer Voisard

INSIDE THE MIND OF B2B BUYERS: MY SUMMER READING LIST

This summer I immersed myself into the drama and intrigue of the evolving B2B Buyer. I read several recent sizzling studies and papers from a variety of sources designed to examine the state of B2B [...]

 

LEAD GEN KILLED THE DIGITAL STAR

Given the shift towards consumerization and customer-centric marketing, the state of today’s digital experience is anything but consumer friendly. When I say “Digital,” I am referring to the [...]

 

Reader’s Choice – Most Popular ComBlu Content of 2016

This list is based on the most viewed and shared blog posts and slideshows in 2016. What is notable is that many were not developed this year. Below is a myriad list of topics that seem to be on the [...]

 

HOW TO BUILD AN EMPLOYEE INFLUENCER PROGRAM

You’ve read the blogs, seen the studies, attended the conference sessions, met with your CMO and, yada yada yada; developing an employee influencer program is high on the To-Do list. You have some [...]

 

Customer Interrupted

When did the user experience get so bad? Digital disruption should not result in customer interruption. Why is there such a disconnect between content strategy and UX these days? If 70% of a [...]

 

Four Social Engagement Resolutions for B2B Marketers

This blog was co-created with my colleague, Cheryl Treleaven. We are of the minds that the following quote speaks volumes, “We don’t have a choice on whether we do social media; the [...]

 

5 Takeaways from Content Marketing World 2015

I spent last week alongside 3,499 of my peers from 50 countries at the biggest content marketing event of the year: Content Marketing World. It was my first time attending and first time in [...]

 

The Three C’s of Digital Transformation

Are you involved in any “digital transformation” initiatives at your company? Chances are the answer is ‘yes.’ Are you evolving your digital ecosystem, considering a personalization model, [...]

 

The Conundrum of the Tech Marketer

My colleagues and I have been in the tech marketing space for well over a decade. Back in the old days it was simple (ish). We used direct input from our customers to shape different kinds of [...]

 

Culture Shock: Reorganizing your Marketing Department

If you are in the process of reorganizing your marketing department or a specific function/division within it (e.g. Content or Digital) understand that there isn't a one size fits all approach. But, [...]