by Colleen Nolan | Aug 20, 2013 | Content
Like many writers, each time I sit down to develop content for our blog, I push myself to offer something new, insightful and relevant. We’ve all read bad blog posts – and no one wants to author one. And while I only occasionally have to rise to the challenge of...
by Colleen Nolan | Jun 18, 2013 | Content
Recently, I attended a content marketing conference with a colleague and was surprised when the opening keynote speaker used the “f-word” in her presentation. I was even more surprised when no one in the audience seemed to care – and a few people even...
by Colleen Nolan | May 7, 2013 | Community
Last week I was talking with a client about a new community they will be rolling out and their need for a community manager. The conversation went like so many do: “Does this really need to be a full-time person? Can’t someone already on our team take this over?” And,...
by Colleen Nolan | Mar 21, 2013 | Content
A few weeks ago I attended WOMMA’s WOM Fest in Chicago. During the meeting, one of the speakers, Kristian Bush from the musical group Sugarland, talked about how they have used WOM to attract and build a fan base. As Kristian talked, he told a few fun stories about...
by Colleen Nolan | Nov 27, 2012 | Community
Last night CNN ran a story about Salvatore Iaconesi – a man who posted his medical records online after being diagnosed with a brain tumor. His hope is that other patients who have faced a similar diagnosis can help him make the right treatment and care decisions....
