Author Archive for:Brian Costea

Keep It Simple (But not too simple)

Recently, I attended a conference and heard a speaker say that you should only have two metrics on a dashboard; the rest is just white noise distracting you from the true story of your program.  In [...]


WOMM-U 2013: Building a Social Dashboard

I had the pleasure of speaking at a WOMMA event this past week, so I invited my friend and client Charlie Treadwell of Cisco to join me in an interactive session that covered a step-by-step process [...]


Small Data Emerges In 2013

Social media has become a giant tool for brands to broaden their reach and generate sales. Given the amount of time customers spend on social networking sites, it’s table stakes for any company [...]


How Effective Is Your Marketing Content?

As you publish marketing content, you need to ensure that you have systems in place to measure its effectiveness as well as continuously improve your content marketing efforts. The best way to do [...]


Three Questions to Measuring Social ROI

When it comes to measuring social media programs, everyone wants to know the same thing: How do I calculate the ROI of my program? In order to answer this question, you must take into account more [...]


Top Free Social Networking Software

In the past I’ve covered how to go about selecting what social platform to use when rolling out a social strategy for your brand or product.  However, if you are someone that is just dipping their [...]


Introduction to Building a Content Analytics Dashboard

Content Marketing is a hot topic. Everyone wants to know how they can deliver and amplify great content that their customers will engage with. Here at ComBlu, we’ve analyzed why marketers need to [...]


Engagement is like Sunday Brunch

I was out at Sunday brunch last week and a question struck me: Is brunch really brunch if it’s not a buffet? The answer is no. The point of brunch is that you get to try a little of each thing. [...]


“Game”-ify your Business Intelligence

At the heart of any good gamification platform, there lies a single truth … reward and incent the most important behaviors if you want to properly engage with your customer base. Unfortunately, [...]


Redefining Engagement for the Social Web

Traditionally, engagement is measured with consumption being the primary activity: watching TV, listening to the radio and reading newspapers are all great examples of how classic engagement was [...]