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Author Archive for:Administrator

Boldly Going in B2B Sales: Less Kirk, More Spock

This post was originally written by Bob Apollo on the blog, Customer Think. The traditional profile of a successful sales person isn’t a million miles away from the personality of Captain James [...]

 

Organizing for the Digital Customer Journey

This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences.  Organizations in B2B and B2C increasingly need to organize for the digital customer journey. It’s [...]

 

What Are New Tasks of Salespeople in the Digital World?

This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences.  The digital evolution has changed how organizations conduct business. There’s a lot of change [...]

 

What’s The Real Value Of Community?

This post was originally written by Dennis Smith on his blog, thedennissmith.com.  Simply put; communities exists so that people can share unique experiences or to solve common problems. However [...]

 

Social Business Strategy – The Law of the Squeezing Social Media Networks

This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences.  What happened in 2014 in the field of digital marketing can best be compared with the Law of [...]