Increase lead generation and sales for the large enterprise business unit.
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Strategy
Socializing marketing programs or business operations requires thoughtful strategies that use business objectives as a powerful pivot point for creative, intelligent engagement programs. Companies today want guidance about the best way to build a marketing ecosystem that integrates community, cloud engagement, customer conversations and conventional approaches that exponentially extend performance and reach.
ComBlu's strategy services include:
- Social business models
- Social engagement strategy and engagement road maps
- Online community strategy
- Online and offline word-of-mouth marketing
- Content supply chain
- Content amplification strategy
- Landscape reviews
- Playbooks
- Reputation management
- Listening strategy
- Competitive analysis
- Workshops and training
- Organizational alignment
- Employee ambassador programs
Featured Case Studies
Build brand awareness in North America and drive both brand consideration and preference along the decision journey.
Establish UHC’s thought leadership in supply chain management through a multimodal program for its Performance Excellence Collaborative.
Reduce customer service escalation instances, decrease churn rates and drive down the high costs of support.
Standardize community strategy tools across Microsoft and for advocate identification and segmentation.
Integrate social into the marketing mix.
Grow and leverage a Facebook fanbase to drive brand awareness in key markets and industries, increase the number of candidates on billing and improve job fulfillment rates.
Standardize social engagement rules on a global basis.
Re-establish the AHA–Financial Solutions brand and engage its staff and customers on the unique value of the organization.
"I talk to firms all the time and rarely
do they tell me something that I already do not know.
ComBlu always teaches me something.
Some of the smartest people in the business."
Mark Studness
Verizon Wireless