Building relationships with influencers is both art and science. ComBlu excels at leveraging earned media to amplify our clients' content, stories and thought leadership. Influencer marketing works best when a company wants to impact the consumer's decision journey, affect legislation or standards, create a new industry category, change business thought or philosophy and assume a leadership role in a specific industry or on a specific topic.
Influencer marketing is not a "once in a row" activity. An organization must have the right culture, processes and ideas to sustain dialogue, present insights and analysis, and build a following. ComBlu helps organizations develop a unique POV, create supporting content and amplify it through social and traditional media. We develop and execute sustainable programs that reach the right audiences through social tools and a network of influencers who have both credibility and validity in the marketplace.
ComBlu's strategy services include:
"ComBlu's team has been with CapitalSource
since the early stages of the company and has provided tremendous value through a well-executed thought leadership strategy. Hired as a partner to grow CapitalSource into a leading middle-market lender, ComBlu has exceeded expectations and remains a key asset to our future success."
VP Marketing, CapitalSource