We have a proven methodology for identifying customer advocates, key opinion leaders and influencers. We view advocates and influencers or KOLs as two sides of the same coin. The influencers are those with a "big microphone" such as celebrities, media, bloggers, elected officials or social commentators. Advocates, on the other hand, are consumers or customers with a large network who are passionate about your organization.
We help you find and connect with both advocates and influencers who are most important for your mission success.
"ComBlu's quantitative approach to identifying
the spectrum of evangelists — and importantly giving
actionable profiles to the various profiles — was far more
insightful than the actual speaker at the lunch. The time spent with ComBlu was equal in value to the conference overall."
formerly with eCrush.com