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Week of February 13th, 2008
Last post 02-15-2008, 2:23 PM by admin. 0 replies.
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 02-15-2008, 2:23 PM |
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admin
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Joined on 03-28-2007
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Posts 38
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Week of February 13th, 2008
Local Firm on Front Lines for Super Tuesday - NJBIZ; February 4, 2008
"Election research generates nearly half Edison Media Research’s revenues, says Lenski. The remainder comes from research for radio stations and companies including Internet search engine Yahoo!, USA Network and Victoria’s Secret, he says.The largest firms in the $8.1 billion market and opinion research industry in the United States are the Nielsen Co., IMS Health Inc. and the Kantar Group, says Bruce Mendelsohn, director of communications for the Marketing Research Association Inc., a trade group based in Glastonbury, Conn. Local players include Mathematica Policy Research Inc. and Opinion Research Corp., both of Princeton, and New Brunswick-based Keller Fay Group...While the federal government remains the biggest buyer of marketing research in the United States, globalization has changed the nature of many large research firms, says Mendelsohn. Increasing economic and cultural ties among countries has turned the bigger providers from pure data collectors into multinational consultants, he says..." FULL STORY
Word-Of-Mouth Web Promotions Boost Record Sales. Go Figure. - Mashable; February 10, 2008
"New York University’s Stern Business School’s Professor Vasant Dhar and Elaine Chang, a former student, have released the results of a study that proves online word-of-mouth can be used as a good predictor of a music albums sales numbers. They did not have any way to measure if the online chatter actually influenced more sales, but as a prediction of sales numbers, it turned out to be an excellent gauge...While all of this somewhat fascinating, it’s kinda got the smell of a “Well…DUH!” moment. Of course online mentions are going to correlate to higher sales. The Web is a natural facilitator of word-of-mouth...While it is still interesting to see actual proof of the viral marketing concept, I think the world already knew it worked this way. The more a product is in front of a consumer, the higher the sales. Of course, as we already said, there is no indicator if these numbers show that new buyers were influenced, but as a sign of how sales will do on an album, this study’s finding doesn’t come as much of a shock..." FULL STORY
Google Apps Team Edition Emulates Social Networking Model - InformationWeek; February 7, 2008
"Google (NSDQ: GOOG) on Thursday plans to offer a new social version of its online Google Apps application suite. Google Apps Team Edition is more or less identical to the standard version of Google Apps in function; it differs in that it's designed to spread virally and to encourage collaboration...Upon logging in to Google Apps Team Edition, a user can identify other Google Apps users in his or her organization and can easily invite colleagues to share documents and calendars. Google Apps, in other words, has gained the makings of a rudimentary social graph, as social network friend lists are called...Google Apps consists of Gmail, Google Talk, Google Calendar, Google Docs, Google Start Page and Google Page Creator. It also includes an administrative Control Panel, and as of earlier this week, new security and compliance options...with a way to quickly adopt Google Apps and to quickly start collaborating in the cloud..." FULL STORY
Online Social Media Cheap Alternative In Face Of Recession - Media Post; February 7, 2008
"Advertising (or as we often call it, "shouting") is mostly about generating awareness and reinforcing brands," wrote Forrester analyst Josh Bernoff in a blog post accompanying the report. "In a recession, ordinary consumers like you and me aren't as willing to spend. Sure, we'll be aware of the product, but that doesn't make so much difference when you're worried about your future."...Instead, marketers should embrace social sites and word-of-mouth marketing as a more effective means of reaching spending-conscious consumers in a downturn. The potential viral effect of social-marketing efforts can have a bigger impact than any other medium, according to Forrester. They also offer accountability via metrics such as leads generated, or softer measures of engagement like increased buzz or word of mouth..." FULL STORY
Top Companies Generate Actionable Insights From Social Media Monitoring and Analysis - CNN Money; February 5, 2008
“The advent of Web 2.0 platforms, including blogs, discussion forums, and peer-to-peer social networks, have given consumers a soapbox of unprecedented reach and power by which to share their brand experiences and opinions, positive or negative, regarding any product or service. As major companies are increasingly coming to realize, these consumer voices can wield enormous influence in shaping the opinions of other consumers -- and, ultimately, their brand loyalties, their purchase decisions, and their own brand advocacy. These voices can also generate a plethora of actionable insights. A recent survey conducted by Aberdeen, a Harte-Hanks Company (NYSE: HHS), revealed that Best-in-Class organizations are over 680% more likely than Laggards to improve their ability to predict customer behavior through the use of social media monitoring and analysis tools…” FULL STORY
Talk Is Still Cheap, but Effective: Major Study Highlights Viral Impact of Events - MarketWire; February 5, 2008
“A just-released report from the Event Marketing Institute, the leading authority on event marketing, offers data that indicates the real reach of events is over three times more than the actual attendance. How is this possible? Word of Mouth...This recently completed exclusive study, "THE VIRAL IMPACT OF EVENTS: A Study on the Power of Word of Mouth Strategies to Increase the Impact of Your Events," reveals the details and analyzes the responses of more than 1,100 individuals, with additional analytical breakdowns by gender and age... The study, part of the ongoing EMI Strategic Insights Report series, sheds new light on many important event-marketing metrics, including what events people are drawn to, how and when they share their experiences with others, how many people they tell, and most significantly, the impact their opinions have on those told... " FULL STORY
UK Consumers Rate Online Product Ratings and Reviews Most Helpful Feature When Deciding What to Buy - E-Consultancy; February 5, 2008
“Over two thirds of online researchers rate product ratings and reviews the most helpful feature when researching products to buy online or on the high street, while 97% are willing to trust online reviews, new consumer shopping habits study reveals...UK consumers find online product ratings and reviews the most helpful feature when deciding to make a purchase, a new study from Jupiter Research and social commerce technology company Bazaarvoice has found...2008 will signal a big change for online retailers in the UK as they listen to what consumers want and allow them to influence each others’ purchase decisions.”..." FULL STORY
Super Bowl Ads 'Blog Buzz' Measured - Bizreport; February 5, 2008
"The buzz around Super Bowl ads, created by blogs, was measured by social media trackers Collective Intellect (CI)...By following blogs and associated conversations, both during and after the Super Bowl, CI was able to track share of voice and Internet user sentiment...According to their recent blog entry, "Collective Intellect, like Cymfony, has been tracking Super Bowl advertising online for the past two to three months. And similar to Nielson Online, CI monitors online sources, placing more emphasis on blogs and message boards in online monitoring of companies, brands and themes."..." FULL STORY
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