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Week of January 15th, 2008
Last post 01-15-2008, 5:11 PM by admin. 0 replies.
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 01-15-2008, 5:11 PM |
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Joined on 03-28-2007
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Posts 38
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Week of January 15th, 2008
Tide to Make Its Super Bowl Debut - The New York Times; January 11, 2008
"Another reason for the ardor for Super Bowl spots is the magnitude of recent changes in the media marketplace. The Super Bowl is one of the few so-called big events that remain available to marketers eager to reach tens of millions of consumers at the same time; more than 90 million Americans typically watch each game...“It’s the last bastion of mass marketing, with incredible reach,” said Jim Nail, chief strategy and marketing officer at Cymfony, a research company that is part of the TNS Media Intelligence unit of Taylor Nelson Sofres...“If you’ve got to sell a lot of beer or chips, or you have something big to announce, it’s a great venue,” he added, despite steep costs that otherwise may be “really hard to justify.”...Viewers also respond to Super Bowl spots much differently than to commercials in most other TV shows..." FULL STORY
Ogilvy Public Relations Worldwide and BzzAgent Forge Strategic Alliance to Offer Clients More Word-of-Mouth Communications Solutions - CNN Money; January 10, 2008
"Ogilvy Public Relations Worldwide (Ogilvy PR) and BzzAgent, Inc., an international word-of-mouth media network, have formed a non-exclusive strategic partnership to offer Ogilvy PR clients comprehensive word-of-mouth communications solutions... "Word-of-mouth marketing is organic to public relations and something we are extremely bullish on," said John Bell, managing director of 360 Degree Digital Influence at Ogilvy PR. "We have a deep commitment to integrating this discipline into all facets of our work -- both online via digital influence and offline where most of word of mouth happens. As consumer advocacy and peer to peer reviews rise, it becomes even more important to our business."...BzzAgent allows companies to generate honest, credible awareness and collect valuable feedback on products and services through its growing community of 370,000 consumer volunteers who have been educated on effective and ethical approaches to opinion sharing..." FULL STORY
Next Generation Info Tracking - Boulder County Business Report; January 4, 2008
"Filtrbox plans to offer a free, basic service with a limited number of e-mails. The company's Pro version will enable higher levels of usage, keywords and more for $20 per month. Unlike traditional search engines Filtrbox doesn't rely on paid or sponsored results..."We'll get the word out through combination of building buzz, online media and guerilla marketing. We anticipate healthy and swift adoption from the interest and demand we've seen. We're optimistic that we'll get good viral marketing," Newman said...Even though Filtrbox is a relatively new competitor in the market - Umbria in Boulder, AideRSS in Ontario, Canada, Nielsen BuzzMetrics in New York City, and San Francisco, Calif.-based BuzzLogic - Newman said Filtrbox is solving different problems with diverse slants. "No one is doing what Filtrbox does. We firmly believe we found an opportunity."..." FULL STORY
Marketing: Get the Buzz Going About your Business - The Ithica Journal; January 2, 2008
"Buzz, or word-of-mouth marketing, influences more people to buy, or not to buy, products and services than most other forms of marketing. Why is it so powerful? Basically, we have a need to share information as a means of communication and also as a way of understanding the world around us. Often, we base many of our purchasing decisions on information gleaned from friends and well-respected associates. We tend to listen to them more readily than most mass-media messages, because we view their opinion as credible and reliable...So how do you create “buzz” in a business environment where it currently does not exist? We offer some guidelines to assist you in developing the “buzz” factor..." FULL STORY
The New Brand Ambassadors - Adweek; December 31, 2007
"Combine this do-it-yourself movement with the idea that every thought and personal event is Facebook-worthy, and it makes sense that citizen marketing is the newest form of consumer activism—one looked at by marketers as a potential holy grail...Overall spending on citizen marketing is growing and is expected to top $1 billion in 2007, up from $980 million in 2006...What social-media users are having none of is deception. Members expect authenticity from each other, so they're turned off, say experts, when someone doesn't say they're affiliated with a certain product yet are obvious evangelists..."The crowd is always running toward the place with the least commercialism," says Jennifer Laycock, editor and columnist at Search Engine Guide, a marketing Webzine...To be credible, adds Dave Balter, CEO of marketing firm BzzAgent, citizen marketers need to be honest about opinions good and bad, open about their affiliation—and unpaid..." FULL STORY
The Shortest 2008 Trend Prediction Ever... Personality Matters! - Digital Media Wire; December 30, 2007
"Word of Mouth is real and intentional. Most smart marketers could probably have told you well before this past year that word of mouth is a key ingredient in marketing. Over the past few years, though, it has become much more quantifiable (ie - real) and brands feel far more than they ever have that WOM is something you can actually impact on purpose. Personality can give brands something talkable that encourages WOM...Social networks make conversation a necessity. Just about every marketing trend prediction talks about the rise in importance of social networks as a way that people build brand preferences. Brands with personality are also those that are willing to participate in conversations. The opposite are closed brands who have to approve every type of communication and rarely share an individual point of view..." FULL STORY
Outsell Reports on Social Media Market Intelligence - Information Today, December 31, 2007
"Outsell, Inc. (www.outsellinc.com), a syndicated research and advisory firm for the information industry, has released a new report estimating the worldwide market for Social Media Market Intelligence (SM-MI) at more than $80 million in 2007...The companies in this segment provide turnkey systems that harvest social media content from blogs, message boards, websites, social networks, product review sites, consumer review sites, and online public forums...According to Outsell, the top players represent approximately 80% of the market with Nielsen Online (BuzzMetrics) ranked first, followed by TNS Media Intelligence/Cymfony...In addition, Outsell expects companies like Radian6, Andiamo Systems, and CARMA to add depth to the market with lower-priced automated offerings..." FULL STORY
Social Networking Has Taken Off With Users, Investors Swelling - CNN Money; December 26, 2007
"Research firm eMarketer says 37% of U.S. adults and 70% of teens use social networking sites. It projects that will rise to 50% of adults by 2011...Networking sites also are starting to bring in more revenue. Ad spending on the sites will top $1.2 billion this year and reach $2.2 billion in 2008, eMarketer forecasts...By one count, more than 6,500 social networking sites are active...Hundreds of millions in venture dollars have flooded into promising upstarts over the past two years. With billions of dollars in advertising transitioning from TV to the Web, these sites will be reaching for a slice of that ever-growing pie...The ad budgets that are moving from TV to online are shifting so much faster than they were three years ago... And the social networking fever is intense among the 18-to-34 age group that advertisers crave, he said...The market also is international and moving onto mobile platforms..." FULL STORY
Is it Really Your Space with Social Media? - PR Leap; December 25, 2007
"Until recently, online communities were looked at as merely places to socialize, network or advertise... It is now possible, and quite easy, to build “and own” an online community around ones personal and professional interests. The ability to establish ownership of online communities is making every business reconsider their approach to social media and the marketing technology of choice...To make the picture clearer, let’s look at how the whole process of building online communities works and where the value is: as new members sign up online, a community grows around popular topics along with a mass of content rich web pages..." FULL STORY
Not Just Kid Stuff: Social Nets Struggle and Thrive in 2007 - PC World; December 24, 2007
"High drama enveloped social networking companies during 2007 as they pursued significant opportunities and stumbled over mighty obstacles...As the year draws to a close, many crucial questions about the good and the bad of social networks remain unanswered, with the market in a fascinating state of flux...Will social networking sites fulfill their potential to become major and vibrant advertising vehicles?...One thing that did become clear in 2007 was that the social network format, originally a hit with teens, has struck a chord with users of all ages, and thus these sites now harbor greater ambitions than simply being virtual meeting places..." FULL STORY
Expert Advice, From Shopper to Shopper - Los Angeles Times; December 24, 2007
"For those who post on such sites, the lure of being known by peers as a person of impeccable taste is irresistible. Emily Boss, a member of ThisNext, said it's an ego boost when people e-mail you to compliment you on your fashion sense or mark your review as funny. She's part of the new ThisNext Maven program, selected by the company's staff as one of the site's more prominent tastemakers..."There's definitely a feeling of being influential in a community that has a celebrity aspect to it," she said...The sites have even made shopping celebrities out of fictional characters. But such companies as L.A.-based Marketingworks, which sells word-of-mouth marketing services, sends its "brand ambassadors" to various websites, including social shopping sites, where they set up profiles and talk about products the company is promoting..." FULL STORY
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