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Week of November 27th, 2007
Last post 11-27-2007, 2:51 PM by admin. 0 replies.
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 11-27-2007, 2:51 PM |
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admin
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Joined on 03-28-2007
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Posts 38
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Week of November 27th, 2007
Dove Viral Draws Heat From Critics - Ad Age; November 26, 2007
"Dove's viral video attack on beauty advertising has produced a surprisingly strong and enduring blowback against Unilever from activists, newspaper op-ed writers, bloggers and videographers who see it as hypocritical coming from the same company that markets Axe. This Unilever parody has garnered 40,000 views...That, however, is the sort of distinction social media's transparency renders difficult, said Jim Nail, chief marketing and strategy officer for brand-monitoring firm Cymfony. "Only one in 100 people may know that Unilever owns both brands," he said. "But that one person is likely to be participating in social media..." FULL STORY
UK Study Analyzes Social Networking - WHIR News; November 23, 2007
"The 28-page report analyzed how localized site launches by sites like MySpace and Bebo have helped drive European adoption of social networking sites, and how the trend toward user personalization will ultimately lead to the demise of existing providers' applications and content...JupiterResearch set out to determine the differences in social networking activity across Europe and the varying user characteristics, which factors drive adoption across Europe, how increasing localization strategies affects stakeholders, the impact social networking will have on the media landscape, and finally, how media companies should respond to its growth across European markets..." FULL STORY
Psst... Spread the Word - Boston Business Journal; November 23, 2007
"Companies poised to post gains from the burgeoning word-of-mouth marketing trend include BzzAgent Inc. in Boston, which received $13.8 million in venture capital in 2006; Watertown-based Cymfony Inc., which has estimated revenue of over $5 million, according to Forrester Research Inc. in Cambridge; Communispace Corp. in Watertown, which expects to see its revenue nearly double from $12 million to $22 million this year; and ChatThreads Corp., a pre-revenue startup launched this summer by Northeastern University communications professor Walter Carl..." FULL STORY
UK Companies See Social Networking as a Threat - CBR Online; November 22, 2007
"Instead of seeing the potential for recruitment or communication, human resources managers are more likely to discipline staff for time-wasting as they visit YouTube, MySpace, and Bebo in work hours...The response of 65% of UK firms to the social networking explosion was to simply to ban access outright, according to a survey of 300 UK HR decision-makers by security company Clearswift...But rather than impose a blanket ban on social networking sites, Penny Davis, head of HR operations at T-Mobile, said there is a real opportunity to use these sites for recruitment and other HR initiatives. Earlier this year, the mobile operator set up a Facebook group to engage with new graduates, and it plans to repeat and extend this for next year's intake..." FULL STORY
ShopRite and MyWebGrocer Launch Social Networking Site for Retail Grocery: ShopRite.MyBaby.com - a Play Ground for Parents - PR Web; November 21, 2007
"Life for new parents just got a little easier, and customer communication just improved for the customers of ShopRite supermarkets. MyWebGrocer of Colchester, VT and ShopRite of New Jersey announced the arrival of ShopRite.MyBaby.com, a grocery social networking site for parents. ShopRite.MyBaby.com is a place where parents can organize, share, discuss, and find things to do with their kids. ShopRite.MyBaby.com was launched October 31, 2007...MyBaby.com differs from other parenting social networking sites by aggregating a full range of information and networking possibilities for parents, such as advice, blogging, photo and video sharing and organizing, personalized homepages, event listings and grocery shopping..." FULL STORY
Google Seeks Social Networking High Ground - Redmond Developer News; November 19, 2007
"Google Inc.'s attempt to grab moral high ground in social networking development is a step in the right direction, say industry observers... A developer sandbox will soon be online at http://sandbox.orkut.com to enable developers to start playing with and testing the APIs, Google said. As of Nov. 1, three APIs, sample code, documentation and online support were available from the Google OpenSocial site. With user permission, developers can use the APIs to access user profile information, friend lists and shared activities to start planning their ideas...While Microsoft lured developers into the Visual Studio toolset with the promise of the huge addressable Windows installed base, there's no such ubiquity in online social networks..." FULL STORY
Motorola Invests in Social-networking - RCR Wireless News; November 16, 2007
"Motorola Inc. said its venture capital arm, Motorola Ventures, would invest in Tilefile Ltd., which has developed a social-media platform. Terms were not disclosed...Leading handset companies such as Motorola clearly are moving beyond the hardware and software of handsets to become a more integral part of consumers’ lives. “Handset vendor” is losing its accuracy. And “social media”—the simple tag for the revenue-generating act of sharing video, pictures, music and links, much of it user-generated—appears destined to be a popular, sticky application...The Tilefile platform combines video, photos and audio into a single, content-neutral format called a “tile,” according to the two companies. The tile combines the media in question and the users interacting with it; tiles can be sent to others, uploaded to the Internet, etc..." FULL STORY
Social Network Colonization Continues at Torrid Pace - ZD Net; November 16, 2007
"At this point, even with the unique user stats offered by Nielsen Online subject to question, for the general purpose social networks in the U.S. MySpace and Facebook are the main adult show. Windows Live Spaces has had growth via the monster Microsoft engine, but two other giants are waiting in the wings. Google, with about 120 million unique users, and Yahoo with 110 million, according to Nielsen Online, are expected to user their registered user bases (Yahoo claims 250 million email users worldwide) to fabricate new social networks with learnings from the two current giants...In the next few years, social networking concepts will be woven into the fabric of practically every major application and Web service..." FULL STORY
IPG Adds Social Media Monitoring - Adweek; November 15, 2007
"Interpublic Group continued beefing up its social-media capabilities, inking a partnership with buzz-tracking service Radian6...The deal allows IPG shops, particularly its public relations agencies, to use New Brunswick, Canada-based Radian6's Web dashboard to monitor conversations on leading social-media sites. The tool generates charts and graphs identifying influencers and gauging their conversations as they unfold...IPG is not alone among holding companies interested in tracking Web chatter. WPP Group has plowed $9 million into Visible Technologies, a Radian6 competitor. Others in the space include Cymfony, Umbria and BuzzMetrics..." FULL STORY
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