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Front Page News
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This morning I rolled into a busy Starbucks off 148 th Street in Redmond. It was a beautiful fall morning. I was there to meet Marty Collins , the head of the Community Team for Microsoft’s Windows/Windows Live programs. Marty is both a client and a friend....
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Social networking and web 2.0 technologies are powerful business models. Companies, brands and investment dollars flock to these powerful tools like moths to a flame. Recently, New Corp’s $580 million dollar investment in the social networking giant MySpace...
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I hate to say it. It goes against everything in my DNA. My body screams 'noooooo!' as I write this but my mind says, 'yes, it must be said.' Especially, since I have such long and strong ties to the Apple brand. So here it goes. Apple is on the verge...
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In the November 2007 issue of CRM magazine I recently read an article titled 'Have You Caught It?' The premise of this article was that Viral Marketing is striking out...but viral isn't to blame. The article starts out like this. "Disappointing numbers...
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Recently, I got a call from a friend of mine. He’s a pretty smart guy, but he began our call like this. “Hey, I may be an idiot because I don’t understand something that seems so mind-numbingly simple. Can you help me?” I asked him what was bothering...
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The following is an excerpt of a story that brings home the power of influence and social networking. This is an off-line example that took place back in 2004/2005. The account is written in first person and took place in the Midwestern United States....
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Recently, there has been a lot of chatter about the importance of social media and influential consumers. Recently, there was an article published (see 'What's Plaguing Viral Marketing', Advertising Age, July 16) in which Duncan Watts, a professor of...
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On the eve of the Dow Jones board of directors voting to accept (or maybe deny) Mr. Murdoch's offer to buy Dow Jones, which includes the venerable Wall Street Journal, it struck me that News Corp maybe isn't the company name but also its motto. With the...
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For me especially, the firm Brains on Fire evokes an interesting set of emotions. The reason is pretty complex. BOF (Brains on Fire) is a competitor to ComBlu. They are talented people, so they are a worthy competitor. One of their WOM team members, Virginia...
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The other day I was talking with somebody who made a really smart comment that led to a fascinating debate. His point was that brands are terrified to a) embrace customers as part of the innovation process. You know, those best customers who really get...
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Well the stock market is on fire again. On Thursday, it hit another record. Of equal but not as well reported importance was that the S&P hit 1,500, which it hasn't done since 2000. Why is this important and what does this have to do with marketing?...
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They say that the proof of the pudding is in the eating. Who 'they' are and why 'they' say this, I do not know. The last couple of mornings I have began my day in two different coffee houses, neither of which were Starbucks (yes, they exist!) This post...
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Well, I have returned from the WOMMA conference and am back in the routine. For those of you who are not familiar with WOMMA, it stands for the Word of Mouth Marketing Association ( www.womma.org ). The FTC in 2006 sanctioned WOMMA's code of word of mouth...
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I have had a new hobby to occupy my time during those late night periods of time where your eyes pop open precisely at 2:59am each night for a couple of nights in a row. C'mon, you have to admit that this has happened to you at least once. Maybe like...
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